Pizza cutters at the ready! Delivery giant Deliveroo has today announced it plans to remove all crust options from the app, due to overwhelming anti-crust feedback from customers. The crust cull will begin on the Deliveroo on April 1st (April Fool's Day).
The move comes amid concern from Deliveroo around a growing group of customers who have launched a petition to have the plain edges of the pizza banned. The food company reports that "No crusts" has become the most frequent menu personalisation request from customers placing pizza orders across all of its 14 markets.
This weekend, the company also experienced an outage due to an overwhelming volume of "Crustomer complaints" with London, Paris and Sydney experiences the highest volumes anti-crust sentiment.
Psychologists believe that this newfound resentment towards pizza crust may be one of the long-term side effects from parents' removing the crusts on their children's sandwiches.
GM from Deliveroo said: "It's still unclear to us exactly why consumer opinion has dropped so dramatically, despite partners trying to disguise the taste of the plain dough with a selection of delicious dips. The decision to ban crusts on our platform has not been taken lightly, but after receiving millions of complaints from customers.